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Your campaign report, as you'll see it

This is the dashboard every advertising client gets, filled with made-up figures for a fictional business. The same figures arrive by email on your campaign's report schedule, with a link to your dashboard.

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Sample. Hartley Carpentry is a fictional business, and every name and figure below is made up.

The ad budget matches Pilot Light.

All prices exclude GST.

Campaign dashboard

Hartley Carpentry

Week 4 · 21–27 Sep 2026

Running

This week

Call-button taps

3

2 the week before

Quote requests

1

Same as the week before

Page views

38

31 the week before

A call-button tap means someone tapped your number on your site. We can't see whether the call connected.

Before we started, you told us you got about 1 quote enquiry a week.

Your budget

$700 spent

$1,300 left

Ad budget $2,000 Campaign time used 35%

At this pace the budget lasts about 39 more days. Campaign ends 5 Nov 2026.

Google ads
2 contacts · $117 each
Didn't come from ads
2 contacts

Quote requests

Robyn Tate

decks · 23 Sep, 5:45pm

NameServiceReceivedCall
Robyn Tatedecks23 Sep, 5:45pm

Where visits came from

From your ads
27
From other websites and search
7
Direct
4

Direct means typed in, bookmarked or opened from a message.

Most contacts came between 7am and 9am.

Week by week

Week ofCall-button tapsQuote requests
7 Sep10
14 Sep21
21 Sep (this week)31

Every campaign comes with this dashboard.

Pilot Light pairs a new website with 60 days of Google ads.

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