Start building

Help me choose

Not sure where to start?

Tell us a little about your business. We’ll suggest a starting point, show what it costs and explain why.

All prices exclude GST.

How we choose

Make the first spend useful.

Give people somewhere to land.

A clear website gives people a way to understand your work and contact you. If that is missing, we start there.

Give the campaign time.

A 28-day run gives us four weeks to observe patterns and make updates. Pilot Light includes a longer, 60-day first campaign alongside your new site.

People may enquire days after seeing an ad. The time needed to learn varies with the business and the response we see.

Google’s guide to campaign learning

Keep the budget focused.

Our custom starting floors are $500 of Google ad spend or $1,400 of Meta ad spend per 28 days. Management is shown separately. These are Porchlight’s starting budgets, and we check the fit for your work and area.

Facebook and Instagram also need images or video, and time to review and refresh the content. We recommend them when you can support both.

Review before spending more.

We look at what people did, the enquiries you received and the work you can take on. Your location, offer and website affect results. The next campaign is a fresh choice you make with that information.

A few common starting points.

Pilot Light

Website build 32% off

Your site plus 60 days of Google ads.

$3,999

Site buildYours to keep
$999
Google ad spend (60 days)Paid to the ad platform
$2,000
Campaign management (60 days)Our fee, always its own line
$1,000

First 10 businesses: save almost $1,000 on your website compared with Porchlight Site. We check your business and ABN first. Ask us for a code

$250 deposit to start. Pay the rest when we tell you your site is ready for final approval.

Your ads start once your site is live.

Includes MyPorchlight, your customer portal for your website, campaign information and reports. Hosting on Porchlight’s managed AWS is included for your first year, then $99 a year.

Start with Pilot Light

Porchlight Site

Your website, for your business.

$1,490

A website built for phones from your business details, logo and photos. Tell customers what you do, show your work and make it easy for them to contact you.

Choose this when you need a website and want to decide on advertising later. Includes MyPorchlight to see how your site is performing. Your website is yours once paid in full.

$250 deposit to start. Pay the rest when we tell you your site is ready for final approval.

Includes MyPorchlight and free monthly monitoring of your website. Hosting on Porchlight’s managed AWS is included for your first year, then $99 a year.

Start with Porchlight Site

Nightlight

Keep your name out there with three months of Google ads.

$2,400

Google ad spend (3 months)
$1,500
Campaign management (3 months)
$900

A smaller Google advertising budget spread across three months, with campaign management and reporting through MyPorchlight.

Choose this when you already have a website and want to keep your name visible over a longer run. It can also follow Pilot Light when you choose to continue. Any next campaign is a separate decision.

Paid in full before the ads start. Nothing renews automatically.

Includes MyPorchlight and monthly monitoring throughout your campaign.

Start with Nightlight